The updated strategy must ensure continued momentum and develop Flügger in a sustainable direction, both in a business and environmental sense.

The strategy consists of six focus areas, which are crucial for Flügger's success in creating further growth, and can continue to invest in new value-creating initiatives for the benefit of our customers, shareholders and employees. The strategy also contains goals for sustainability in both the short and long term.

By 2030, Flügger will work towards CO2-neutral production, using 75% recycled plastic in our packaging and producing 100% sustainable paint that is labeled with either an international or Nordic ecolabel.